The Arizona Roof Co: 2,700% more leads.

The problem

The Arizona Roof Co did great work, but their marketing didn't show it. The brand looked scattered across every touchpoint, the website wasn't built to convert, and lead follow-up was manual, which meant inquiries slipped through the cracks.

They weren't short on skill or effort. They were short on a system. Leads that did come in weren't being captured or followed up with fast enough, and the site wasn't getting found by the people searching for a roofer in the first place.

The approach

Instead of patching one piece, we rebuilt the foundation as one connected system, in order:

• A fresh brand identity so every touchpoint finally looked like the same trustworthy company.
• A conversion-focused website built to turn visitors into booked inspections, not just clicks.
• On-page and local SEO with a page structure designed to rank for roofing searches across their service area.
• A GoHighLevel back end with automations and pipelines so every lead was captured and followed up with automatically.

The result

The numbers speak plainly. Leads increased by 2,700% (not a typo), and the site started showing up in AI search within 90 days. More importantly, the growth came from a system built to keep working, not a one-time spike.

2,700% more leads, and ranked in AI search within 90 days.

This is exactly the kind of before-and-after a real foundation makes possible. If your business feels like scattered pieces that don't add up, that's the problem worth fixing first.